Shawn, thank you for the conversation and for offering to open up your circle. Rather than send you a deck, I built the thing itself, on the brand you know best. Every number on this page is Tahini's live public Google data, all 76 storefronts across four regions, pulled this week, store by store. Nothing estimated, nothing from a third party aggregator. This is exactly what any operator you send my way gets built on their own stores before we ever get on a phone.
Tahini's is a strong brand by any public measure. 22 of the 76 storefronts sit at 4.8 or 4.9, and they are not boutique rooms padding the average: Wellington Rd in London holds a 4.9 on 2,340 reviews, Argentia Rd in Mississauga a 4.8 on 2,497. The ceiling is not a theory here. Nearly a third of the network is already operating at it.
The US debut is the headline hiding in this data. Loves Park, Illinois opened in September 2025 and has already banked 497 public reviews at a 4.8, which makes the first American storefront the highest rated region in the company. For a brand carrying a 100-unit US ambition, that is the exact number you want to walk into a franchise development conversation holding.
"Best falafel in the region. Worth the trip alone. So tasty. And so many sauces, I still have many to try. Quick service and reasonable pricing on made to order middle eastern style food."
No operator walks 76 dining rooms in a week. Google does. Put the whole network on one screen and a pattern appears that no individual store visit would ever surface: a cluster of four rooms east of Toronto, in Oshawa, Whitby and Pickering, all running below the network average at the same time, while rooms an hour away in every direction run at 4.6 and above.
This is not a knock on anyone. Every multi-unit brand on earth has a spread; that is what franchising is, different owners and different floors running the same recipe. The point is that the pattern is invisible from inside any single room and obvious in one view. Read the recent reviews in that eastern cluster and the guests are not complaining about the food. They are describing staffing pressure, in plain language, review after review. That is not a marketing problem. It is a Tuesday scheduling decision, which means it is fixable the same week it is seen.
Tahini's grew from one family restaurant in London to this map in under a decade, and the plan is to roughly double again across the US. Every new market repeats this exact dynamic: a few rooms find the standard immediately, a few drift, and the difference is whether anyone sees the drift in week two or in year two. The brands that win expansion are the ones where the guest signal reaches the right GM while the fix is still cheap.
Here is a real review, public on the Oshawa Ritson Rd profile right now. Below it is how it would come back through Replio: drafted the same day, in the brand's voice, for one tap. Every review comes back this way, the toughest of the day flagged first. Nothing posts without a human. And the same signal that drafts the reply feeds the GM's morning brief: one employee on the floor at peak is not a review problem, it is a scheduling problem, and now it is written down where the person who builds the schedule reads it.
Real verbatim review; Tahini's has replied to this one publicly, which is to the brand's credit. The drafted reply is illustrative of the engine. Every review across all 76 storefronts is drafted the same way, the hardest flagged first, three tones available, a human tap on every send.
This table is the demonstration. It took a system one morning to build, and it stays current every hour once a brand is on Replio. Green is 4.7 and above, amber is below 4.4, red is below 4.1.
| Ontario · 63 storefronts · 69,704 reviews · 4.59 weighted | ||
| London · Wellington Rd | 4.9 | 2,340 |
| Toronto · Ossington Bloor | 4.9 | 657 |
| Toronto · Queen St W Roncesvalles | 4.9 | 573 |
| Cornwall · Brookdale Ave | 4.9 | 115 |
| Mississauga · Argentia Rd Winston Churchill | 4.8 | 2,497 |
| Toronto · Bloor St E | 4.8 | 2,010 |
| Kitchener · Fischer Hallman Rd | 4.8 | 1,985 |
| Toronto · King St E | 4.8 | 1,140 |
| Toronto · St Clair Av W Stock Yards | 4.8 | 925 |
| Fort Erie · Garrison Rd | 4.8 | 904 |
| Owen Sound · 16th St E | 4.8 | 832 |
| Ottawa · Laurier Ave | 4.8 | 813 |
| Sault Ste Marie · Churchill Blvd | 4.8 | 690 |
| Chatham · St Clair St | 4.8 | 663 |
| Toronto · Dundas St E | 4.8 | 545 |
| Toronto · Atlantic Ave Liberty Village | 4.8 | 516 |
| Peterborough · Lansdowne St W | 4.8 | 173 |
| Ottawa · Eagleson Rd Kanata | 4.7 | 2,350 |
| Toronto · Church Dundas | 4.7 | 1,575 |
| Waterloo · Phillip St | 4.7 | 968 |
| Toronto · Downes St | 4.7 | 860 |
| North Bay · Algonquin Ave | 4.7 | 858 |
| Vaughan · Dufferin St | 4.7 | 820 |
| Brampton · Gateway Blvd | 4.7 | 538 |
| Val Caron · Old Highway | 4.7 | 37 |
| Hamilton · Main St W | 4.6 | 2,393 |
| London · Oxford St E | 4.6 | 2,132 |
| Toronto · King St W | 4.6 | 2,125 |
| Ottawa · Marketplace Ave | 4.6 | 1,940 |
| Toronto · Bloor St W | 4.6 | 1,451 |
| Mississauga · Lakeshore Rd E Port Credit | 4.6 | 1,191 |
| Mississauga · Glen Erin Dr | 4.6 | 1,155 |
| Ottawa · Walkley Rd | 4.6 | 1,150 |
| Hamilton · Centennial Parkway N Stoney Creek | 4.6 | 886 |
| Pickering · Kingston Rd | 4.6 | 716 |
| Kingston · Princess St | 4.6 | 688 |
| Thunder Bay · Memorial Ave | 4.6 | 497 |
| Orillia · West Ridge Blvd | 4.6 | 430 |
| Markham · Hwy 7 | 4.6 | 348 |
| Woodbridge · Hwy 27 | 4.6 | 10 |
| Oakville · North Service Rd W | 4.5 | 1,807 |
| Scarborough · Milner Ave | 4.5 | 1,794 |
| Richmond Hill · Yonge St | 4.5 | 1,773 |
| Brantford · Colborne St W | 4.5 | 1,668 |
| Etobicoke · Islington Ave N | 4.5 | 1,666 |
| Guelph · Clair Rd W | 4.5 | 1,091 |
| Toronto · College St | 4.5 | 971 |
| Sudbury · Long Lake Rd | 4.5 | 760 |
| Windsor · Tecumseh Rd | 4.5 | 754 |
| Bradford · Holland St W | 4.5 | 650 |
| Aurora · First Commerce Dr | 4.5 | 582 |
| Stratford · Huron St | 4.5 | 351 |
| Belleville · N Front St | 4.5 | 88 |
| London · Richmond St | 4.4 | 2,867 |
| London · Fanshawe Park Rd W | 4.4 | 1,880 |
| Brampton · Main St N | 4.4 | 1,571 |
| Kitchener · Kingsway Dr | 4.4 | 739 |
| London · Wonderland Rd S | 4.3 | 1,473 |
| Pickering · Brock Rd | 4.3 | 1,403 |
| Barrie · Yonge St | 4.3 | 942 |
| Oshawa · Simcoe St N | 4.3 | 598 |
| Whitby · Baldwin St | 4.2 | 1,193 |
| Oshawa · Ritson Rd N | 3.9 | 587 |
| Alberta · 8 storefronts · 6,471 reviews · 4.67 weighted | ||
| Edmonton · Gateway Blvd | 4.8 | 1,741 |
| Edmonton · Watt Common SW Harvest Pointe | 4.8 | 1,266 |
| Edmonton · Rabbit Hill | 4.8 | 285 |
| Calgary · Cornerstone Blvd NE | 4.7 | 1,106 |
| Edmonton · Manning Village | 4.7 | 639 |
| Airdrie · Yankee Valley | 4.5 | 628 |
| Calgary · 8a Ave SW | 4.5 | 284 |
| Calgary · Mahogany Plaza SE | 4.1 | 522 |
| British Columbia · 4 storefronts · 2,012 reviews · 4.67 weighted | ||
| North Vancouver · West Esplanade | 4.8 | 441 |
| Surrey · King George Blvd | 4.7 | 564 |
| Kelowna · Harvey Ave | 4.6 | 792 |
| Vancouver · W Pender St | 4.6 | 215 |
| United States · 1 storefront · 497 reviews · 4.80 weighted | ||
| Loves Park, IL · E Riverside Blvd | 4.8 | 497 |
Replio was built on a restaurant floor, not in a software office. It does the two jobs no multi-unit operator has time to do by hand: turn every guest signal into the next coaching move for each GM, and keep every public profile answered and fresh without anyone living in a dashboard.
Every GM opens one screen before the huddle: what guests said yesterday, what needs a reply, and the one coaching move for today's shift. Written like a note from an operator, because it was designed by one.
Every review across Google and the delivery platforms comes back drafted in the brand's voice for one-tap approval, the toughest flagged first. Nothing ever posts without a human.
The page you are reading, permanently live: every room, every rating, every emerging cluster, with the receipts underneath. The view a franchisor needs in week two of a drift, not year two.
The published research is consistent about how guests choose, and it compounds across a network the size of this one. A brand doubling into new markets is a brand whose next hundred thousand guests will meet it on a phone screen first.
You said you would put me in front of a few people, and I want to make that costless for you. The best fits are multi-unit operators who feel like they lose the guest experience story somewhere past five or ten locations. Send me a name, and by the time you have made the intro, a page like this one exists for their stores. Real data, no demo. And if the day comes that Tahini's wants this running across its own 76 rooms and the hundred to follow, you know where I am.